The ultimate collab.

What do you get when you cross a wedding videographer with a software engineer? This.

Weddings worked, personally
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Years writing software
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Investors on the cap table
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Ask each of us what a wedding is.

You get two completely different answers, and Arbour needed both of them. Flip it.

A wedding is a live event you cannot re-shoot.

You get one pass at the vows. One pass at the first look. If the run sheet says 15:30 and the celebrant starts at 15:12, you are not in position and that moment is simply gone. Nothing about the day is undoable, which is why every tool built for offices fails on it, offices assume you can try again on Tuesday.

Ben · ten years behind a camera, still shootingRec · 06:12 · card 1 of 2

What that taught Arbour

  • 01Every timeline is written in minutes, not in “morning” and “afternoon”.
  • 02If a time moves, everything hanging off it moves with it.
  • 03The run sheet needs to be dynamic and reactive.
  • 04Wedding suppliers need software that speaks their language.

How we got here.

Seventeen months, a couple of industry projects together, then the real one.

  1. Apr 2025
    Met at uni. Ben had been shooting weddings for nine years by then, which came up in about the first ten minutes.
  2. Jun 2026
    Couple of industry products worked on together, now was the time to get serious. Where are Ben's main pain points? Software.
  3. Aug 2026
    In motion. Platform skeleton in production, the two of us running our own jobs through it.
  4. Sep 2026
    Open. Sign up, pick a plan, fourteen days free. Support is still the two of us, and it will stay that way for a while.

Six rules, written on a napkin, still true.

01We work weekends too
Support will answer on a Saturday because that is when the job is. Anyone who has shot a wedding knows Monday help is no help.
02No feature that only a demo needs
If it does not survive a real Saturday, it does not ship. We test on our own weddings first.
03One thumb, or it is broken
On the day you have one hand free at best. Every mobile screen is built for a thumb and a bad signal.
04Your data leaves whenever you like
Full export, one button, no phone call, no retention specialist. Lock-in is not a business model, it is a hostage situation.
05Nobody gets charged per couple
A busy season should not cost you more to record. Price is per seat, and a good year is yours.
06Weddings first
Arbour is built for weddings first, but versatile enough to use in a commercial setting.

Who you are actually emailing

Ben, shoulders up, against a bottle green backdrop

Ben

Co-founder · runs the business, answers the email

Ten years shooting weddings, mostly regional Victoria. Anywhere the love's strong and the coffee's good. Founded Love Poets in 2024, still shooting a few himself every season. Will answer support on a Saturday from a venue carpark with a camera in the opposite hand.

Knows where the good light is at 5pm in March

Alex, shoulders up, against a bottle green backdrop

Alex

Co-founder · builds the whole thing

Seven years writing software, the last two of them in startups. Does the code, the product, and the support. That's a polite way of saying every screen here is his fault. Came to weddings sideways, through fixing Love Poets' tech, and here we are today.

Has opinions about idempotency at parties

Want a word with us? Tell us your deepest desires about custom wedding software, the field nobody else will add, the automation you have been faking with a spreadsheet. It lands with Ben or Alex, because there is nobody else here. Yet.

Hit the button

Come and run your season on it.

Start free trialSee the productOr write to one of usWe do reply, usually on a Sunday